Bellevue's Zeacon builds AI video tools to turn website visitors into buyers
Co-founders Kris Naidu and Jay Gounder have raised US$6 million and employ 13 people focused on conversion, not traffic alone.
Bellevue startup Zeacon is building AI tools that generate video, personalize website content and track how visitors interact with it, aiming to help companies turn paid attention into sales, GeekWire reported on Thursday in its Startup Spotlight series.
Co-founders Kris Naidu and Jay Gounder say brands often invest in ads and video that never connect to the page where customers buy. Zeacon's agents can create video from product photos, publish across social channels and websites, personalize what each visitor sees and flag bot traffic.
The company was founded in 2023, has raised US$6 million in friends-and-family funding and employs 13 people. Chairman Michael John Phillips, former CEO of Russell Investments, advises the team on leadership and alignment.
Naidu said the toughest recent choice was deciding what to refuse so the company stays focused on using video and data to improve website experiences and grow sales, rather than chasing every adjacent opportunity.
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