Amazon's Bee adds two new AI wearables and opt-in shopping suggestions drawn from conversations

Bee, the AI wearables startup Amazon acquired in July 2025, on Thursday unveiled its first new devices under Amazon's ownership along with an opt-in feature that turns products people mention in conversation into shopping suggestions on Amazon.com.

Bee Frontier, a US$74.99 wristband that can also clip onto clothing, is available now with dual microphones, up to seven days of battery life and IP67 water resistance. Bee Eclipse, a credit-card-sized device that attaches magnetically to the back of a phone, starts at US$99.99, runs more than 21 days on a charge and will be available soon.

The Amazon.com integration works only for users who connect their Bee accounts and requires Bee Pro, a US$12 monthly subscription that also includes unlimited conversation summaries and the ability to ask Alexa+ about things Bee has captured. Without a subscription, users get conversation summaries and 14 days of memory; new customers get 30 days of Bee Pro free.

Amazon says Bee processes conversations in an isolated system it calls Bee Private Compute, deletes audio after processing and encrypts transcripts with keys controlled by the user's device. Both devices turn on with a single button and show a light while running, and Bee Eclipse prompts users to get permission from others each time it starts on a phone call.